Since April of this year, Shopify has made its B2B e-commerce functionality available to all plans (Basic, Grow, Advanced, Plus). This means that even smaller businesses can use the same core wholesale features that were previously only available in Shopify Plus.

• Company profiles and multi-location accounts
  Enable creation of structured B2B customer accounts. Multiple users can place orders on behalf of the same company account.
• Role-based permissions (e.g., location-based ordering).
• Up to 3 B2B catalogs in Market (Basic, Grow, Advanced) – price lists, percentage-based discounts, fixed prices, quantity-based pricing. For example, up to 3 price lists for purchases within Estonia.
• Quantity-based rules for purchasing – minimums, maximums, and pricing based on these.
• Payment terms (Net 7–90), payment reminders. The customer can place an order without selecting a payment method, i.e., without paying immediately.
• Adding a PO number when placing an order.
• Easy reorders.
• Order draft → Invoice workflows.
• Trade theme and Quick Order List for B2B purchasing experience.
• Shopify Flow automations with B2B objects.

These features cover most small and medium-sized wholesale needs and enable B2B and B2C sales in one store.

1. Number of Catalogs

• Basic / Grow / Advanced: up to 3 active catalogs across all B2B marketplaces.
• Plus: unlimited number of catalogs.

2. Assigning Catalogs to Companies

• Basic / Grow / Advanced: catalogs can only be assigned to marketplaces, not to specific companies.
• Plus: possible to assign a catalog directly to a specific company or location (more precise pricing).
  

3. Advanced Payment Features (Plus only)

• Prepayment requests
• Partial payments
• Payment inquiries for each fulfillment
  

4. Checkout and Storefront

• Advanced & Plus: possible to create marketplace-based B2B experiences (e.g., different checkouts).
• Basic / Grow: not available.
  

5. Scalability and Limitations

• Basic/Grow/Advanced are suitable for simpler B2B models (a few catalogs, simple pricing).
• Plus is suitable for complex B2B systems where many price lists are used in the same market, or specific pricing has been agreed upon with some clients, or complex payment and ordering flows are involved.

• If you need a simple wholesale solution, the Basic/Grow/Advanced plans are sufficient.
• If you need full control over pricing, payments, and company-specific settings, Shopify Plus is the only plan that offers unrestricted B2B functionality.