There can be multiple approaches when it comes to new customer marketing strategies via discount codes. Thankfully Shopify offers different ways to define groups and segments for new customers. in one of our previous articles, we wrote about how to create customer groups and set a…
We have been developing e-commerce sites for years now and to our surprise, there are still a considerable amount of people who are using outdated browsers. You might receive strange emails from them where they point out that your site is not working properly or…
At Shopify Unite 2021, which took place at the end of June, Shopify introduced a number of exciting updates that will be added to the e-commerce platform during 2021.Let's take a look at the first major change and see how this makes merchants, e-store managers,…
The EU VAT change, which enters into force on 01.07.2021, affects to a greater or lesser extent all e-shops that are serving European customers. Fortunately, Shopify has simplified your life, and the functionalities required by the new regulation are already included in the base functionality…
Unfortunately, Shopify's default functionality does not yet offer customer group-based automatic discounts but allows you to create customer groups (segments) and group (segments) based discount codes.You just have to take into account that the discount does not apply to the customer automatically. The customer must…